Post by account_disabled on Feb 27, 2024 3:17:30 GMT
The requires a proactive contentled strategy to promote trust awareness and engagement alongside the obvious requirement for sales. Audience research The first step in building a content strategy is to understand your audience. We could go into the detail of that all day long but for the sake of this example we already have detailed data that tells us there are two main groups of people interested in coming to and buying from the site. Ive also written about the process I go through to define personas and would always recommend this post too for background.
James is an obsessive ailment Googler worrying over every little thing that Kazakhstan Phone Number List he or his family suffers. Hes a detail man and wants to be prepared for all eventualities. Chloe on the other hand has very different needs. Shes a mum works parttime to help pay the bills and then devotes herself to her family and children. Shes timepoor and takes a practical view on life to make it work. distress or urgent need. Different need states It is abundantly clear from this very quick overview that each have very different purchase journeys and needs from a content perspective. Well look at what this means for our content strategy a little later. Before we dive into that though we must also look at our understanding of the market opportunity.
This datadive helps us to understand what people are looking for now in the space where they get it from currently and where the gaps may be. The datadive This work is carried out by one of our content strategists before any creative sessions take place. This ensures we can validate ideas back to what the data tells us. So what does that process involve Lets look at each stage briefly now Longtail research QuoraRedditforum research Magazine research Pub beers Its a wellcovered subject area but also a very important one it often yields ideas that convert fastest to traffic and revenue. . Longtail research Much has been written including this.
James is an obsessive ailment Googler worrying over every little thing that Kazakhstan Phone Number List he or his family suffers. Hes a detail man and wants to be prepared for all eventualities. Chloe on the other hand has very different needs. Shes a mum works parttime to help pay the bills and then devotes herself to her family and children. Shes timepoor and takes a practical view on life to make it work. distress or urgent need. Different need states It is abundantly clear from this very quick overview that each have very different purchase journeys and needs from a content perspective. Well look at what this means for our content strategy a little later. Before we dive into that though we must also look at our understanding of the market opportunity.
This datadive helps us to understand what people are looking for now in the space where they get it from currently and where the gaps may be. The datadive This work is carried out by one of our content strategists before any creative sessions take place. This ensures we can validate ideas back to what the data tells us. So what does that process involve Lets look at each stage briefly now Longtail research QuoraRedditforum research Magazine research Pub beers Its a wellcovered subject area but also a very important one it often yields ideas that convert fastest to traffic and revenue. . Longtail research Much has been written including this.